Futuring: CPI and Jobless Claims
Most people miss the whole point of “reading the news.” Your “average news consumer” isn’t sure what they’re really after. But some consultancies (Magid, I think it was, way back in the day) taught “Health, Heart, and Pocketbook” as key editor story-selection criteria. The A.P. also did some research (I was on their Broadcast Association … Read More