Publisher’s Letter: Where the Ads Went (and Why)

This memorandum reflects the experience and analysis of this publisher and does not allege wrongdoing by any party.

That said, it does reflect a change in operations. And as a reader—hopefully a long-term one—we are taking the extraordinary step of being fully transparent with respect to your privacy and your attention.

You May Notice the Ads Are Gone

This memorandum explains why Google Auto Ads were removed from this site, and why that decision has nothing to do with performance, audience quality, or publishing consistency.

Some background is in order.

Over the past four years, UrbanSurvival’s audience grew substantially while Google advertising revenue collapsed steadily.

According to Google’s own tax reporting, payments to this site declined from $5,536 in 2022, to $3,759 in 2023, $3,038 in 2024, and finally $1,156 in 2025. That represents a 79% nominal decline in revenue. During the same period, annual unique visitors increased from roughly 261,000 to more than 818,000, and page views remained in the multi-million range. This was not an audience loss. It was not a content collapse. It was a pricing collapse.

Measured on a per-unit basis, the decline is even more stark.

In 2022, Google paid approximately $1,845 per million page views. By 2025, that figure had fallen to roughly $166 per million page views, a 91% reduction in monetization efficiency.

This occurred despite the site meeting or exceeding modern performance standards, including sub-second first contentful paint, low total blocking time, and zero cumulative layout shift. Considerable effort was invested in site speed, placing UrbanSurvival in the top one or two percent of websites globally. Page speed, layout stability, and technical compliance were not the issue.

When inflation is accounted for—and despite political rhetoric to the contrary, inflation since 2022 has been both real and significant—the reduction in creator compensation becomes even more extreme. Adjusted for inflation, the effective decline in payments to this site approaches the mid-90% range. In real terms, this represents not a gradual repricing, but a near elimination of value assigned to independent publishing.

The “Advertising Anasazi”

One can speculate endlessly about motives, but a few points are factual and on the record.

This site has been skeptical of power regardless of who holds it. At times, that meant favorable coverage of Donald Trump when facts supported it. At other times, it meant sharp skepticism of the Biden administration—skepticism later reinforced by subsequent disclosures.

The same applies to the government–pharma complex. UrbanSurvival was openly skeptical of mandatory vaccination policies during COVID, and it remains skeptical today. That skepticism was fact-based, financially informed, and rooted in long-standing concerns about regulatory capture. Did I mention more than 50 years of news reporting experience?

America in general, and small publishers in particular, have been punished by liability shields and coerced compliance. None of these positions were hidden, and none were partisan novelties.

At the same time, there were structural changes within Google itself.

In the early years of AdSense, advertising revenue flowed largely through a relatively direct relationship between advertisers, Google, and publishers. Today, the ecosystem appears far more intermediated, with third-party demand platforms and additional layers inserted into the transaction chain.

As a result, while payments to publishers collapsed, there is little evidence that advertiser costs fell by a comparable amount. As an old-school MBA and longtime news professional, it would not be surprising if prices paid by corporations for advertising rose over this period—at least as fast as inflation—even as the share reaching content creators steadily shrank.

Eventually, the conclusion became unavoidable. Continuing to run automated ads meant trading reader experience, page cleanliness, page-load speed, and editorial independence for roughly $80 per month, down from approximately $275 per month the prior year, and far below historical norms. Besides, this site never has been “all about the money.”

Accordingly, Google Auto Ads were disabled today after the account crossed the payout threshold and all obligations were settled. All-in, Google will likely owe me about six dollars—well under their $100 payment threshold.

This site is not anti-advertising. That said, if you have read my book Downsizing: Missing Collapse of Empire, you’ll recognize there is a great deal of personal integrity behind “getting off the bus.” Depending on the vertical market, advertising typically adds 1–10% to product costs. Like a hidden tax.

In social-accounting terms—and as a much longer Peoplenomics.com report explores in depth—advertising remains a huge employer and a major engine of innovation. Some giant tech firms know this well.

That said, there is a cost. Product sales often spike due to advertising campaigns built on manufactured fashion rather than highest quality. This runs counter to longer-lived, higher-quality products. While often marketed as “environmentally friendly,” high-turnover consumption is a major driver across most industries, as explained more fully in Downsizing.

I’ll save the longer perspective for the subscriber-based economics site and simply note that government faces a fundamental problem: how do you keep eight billion people living in relative harmony? You have to give them something to do—and yes, that includes advertising.

At 77, and able to afford my own ethical standards, I have become unwilling to donate attention, bandwidth, and reader goodwill into a system that has repriced independent publishing to near zero without transparency or explanation. The 1099s made that decision unavoidable.

In place of automated ads, an invitation to direct advertisers will appear near the top of the right column in due course. Higher-return ad platforms will also be considered. We all have to do something to keep the game going and allow time to transition to whatever comes next.

As a reader, you will continue to receive the same snarky, skeptical, fact-grounded, financially rational reporting that has defined this site for more than two decades.

UrbanSurvival turns 26 years old this September.

Thanks to you.

Now—pass it on.

George@Ure.net

35 thoughts on “Publisher’s Letter: Where the Ads Went (and Why)”

Comments are reviewed by a human because the web is crawling with spammers. Submissions after 4 PM Central usually appear the following morning. After you click Post Comment, you’ll jump back to the top of this article, but your comment is queued up here. We’ve got a robust community and your participation is invited. Some commenters are brilliant. Read a few and judge for yourself. Imagine. You could be one.

  2. Bravo George! Your integrity and business common sense is what has kept me coming back to this site for more than 10 years. Yours is one of the first sites I visit each day, and your insight has proven substantially more valuable than your subscription fee by a long shot.

    I hope that you are able to attract direct advertising that is mutually beneficial. Your reporting is truly refreshing and unique but old school, and I want to see you continue your efforts as long as possible!

  4. I suggest you ask your readers what types of ads they would be interested in viewing, along with suggesting particular retailers whose products they’ve previously bought and liked. Then contact those companies to see if they’d place ads on your site. Considering the unique interests and backgrounds of your readers, this could be a lucrative move for companies whose products are not run-of-the-mill. I’ll start the process by suggesting prepper products.

    I use an ad-blocker because I despise Google ads that interrupt the written content. However, I always at least look at the ads that are placed in columns on one or both sides of articles.

  6. “It was a pricing collapse.”

    In general computing/on-the-lining is fully developed.

    Intel needed a bailout because after Windows bloat most folks don’t need the processor power. Meta as example is going to try paid subscriptions/services.

    “Technology giant Meta is set to trial premium subscriptions for Instagram, Facebook and WhatsApp users in the coming months in its latest experiment with paid services.”

    How far in time is the Googler from charging per search? Every time we do a search it’s wear and tear on their stuff and costs them watts.

    What will happen is those shifty Chinese will offer apps/searches for free…. and steal out information, blah, blah, blah… so – to compete/save the children/keep us safe – US apps will need free from you and me through .gov bailout schemes. And the peoples will demand it! Especially Mitch McConnell supporters who keep him on the payroll even though nobody has seen him in ages.

    As pointed out in the regulation/monopoly comes first.

      • I wonder if there would be a significant change if everyone clicked n the ad as it pops up before heading to the site to read..The business model has shifted from “get views, get paid” to “drive sales, get paid… so what if everyone clicked the ads before proceeding to the content … consider the you tuber mr. beast.” MrBeast On youtube as an example adapted early and built an empire around it making millions . When people point to MrBeast as proof that “anyone can get rich on YouTube,” they’re missing the real story. His success isn’t about views alone — it’s about how he turned those views into a full?blown business engine producing sales..

    • Its the business model! nothing more nothing less… the more people that inquire on the products.. I hear it said..everything is a business model..

  7. (“According to Google’s own tax reporting, payments to this site declined from $5,536 in 2022, to $3,759 in 2023, $3,038 in 2024, and finally $1,156 in 2025. That represents a 79% nominal decline in revenue. “)

    Hmmm want the opinion of the moron of the wastelands lol lol….What I believe is the reason is similar to the online ad business model has completely changed to the mod seen elimination of Sales reps.. the old salesman that visited merchants selling the products to the one of online sales.

    During the original formulation of Google to attract viewers It used to use a simple viewer to site exposure just like the salesman driving from town to town selling a case or two if product to smaller merchants..: if a site had some readers, the site earned money because readers were attracted to it even though they were considered the salesman traveling from town to town … Advertisers paid for the amount of views even though sales was a minimum order. But over the past few years and the cost of inflation similar to the increase in costs of the old brick and mortar establishments and the elimination of the traveling salesman..I believe Google was forced to shift everything to a “performance” model similar to major companies cut sales representatives to that of click and order..no one was selling the products and their focus went just like major product manufactures focusing on merchants that produced the major revenue..it all a business model… the same way brick and mortar establishments had to charge for shelf space and exposure and distributors pulled away from the mom and pop stores to larger merchandise distribution centers ..its the numbers..we live in a ledger bottom like world…. take the Snapple as a simple example..at one time the company had prime shelf space exposure and dominated the sweet tea market..it held prime shelf space everywhere ..as the mother company reduced its salesmen and efforts to keep the brand selling in smaller merchants it lost that prominent shelf space the one of prime exposure to one on the fringe in retail outlets… Today IF the smaller merchant happens to order a few it takes the shelf space of limited exposure… As sponsors of the ad’s reduce their willingness to pay for salesmen representing their products the prominent shelf space went to the fringe out if the way space..if they carry the product at all.Now consider some chains..like the one my grandaughter is an executive in..they have lats say a hundred small mom and pop stores across a region.. when theres an rder of lets say two cases of product and each outlet got one can their driver would distribut one can of product.. now consider that Google is working on A business model similarly.Then major sakes profits would go to those that have that viewers clicked on the ad links..of course this is just what I believe..I love the uni cola that use to dominate the soda pop market. only to find that the manufacturer has pulled back area door to door salesmen and only focus on major companies that have a bigger number draw.. I even offered the company the opportunity to allow me take a section of the wastelands as a regional sales rep… but I wanted sole right to that whole area..and I could put on A caveman or monkey suit and sell it the product sells itself but they eliminated the sales rep to be of online click sales to get higher profits to give to executives….they said no they wouldn’t do that because some f the area was major metropolitan market areas ..instead they put sales from the old business model of having sale men traveling to a click link sales..take one snack cake company..the regional sales is a higher that sells and distributes the product..he dominates prime shelf space everywhere… Now if the click link sales that’s eliminating sales representatives through major manufactures then the business model for Google would reduce revenue for the smaller merchant.. Then with a business model set up on that model would only pay when readers actually click the ads to order products or gather information on those products or buy something from the merchants just like the beverage industry promotes their online click order process.. if you notice at larger and smalker companies the ones that still maintain prime shelf space and dominate the markets with sales data are the ones that still use the old business model of sending out a salesman to promote the product.

    So If my thought would be a correct one that while a site is growing in its audience exposure and still watch its revenue collapse as the readers aren’t the type who click ads,or use ad?blockers, they simply don’t buy through the companies buying Google’s sales. It’s no longer the business model about how many people visit the sites —Instead it would be about how many people visit the merchants behind the ads inquiring on their products or ordering those products not the exposure to them…..

    That’s why I believe you are seeing numbers in revenue dropping even when exposure traffic us going up. The systems business model has changed to reflect the prime shelf space of people purchasing or inquiring about their products, not the audience that its just passing by.. Small online publishers similar to merchants outside major metropolitan cities got caught in the middle by companies avoiding their sales due to the numbers they get in major outlets.. while Google and the big advertisers kept more of the pie by focussing on the larger numbered returns of major establishments.. similar to why I can’t but my personal favorite products out here in the rural wastelands..instead I have to drive forty minutes in with direction then look in the shelf areas that are not prime exposed shelf space..just like products with huge profit margins are predominantly at eye level.. if you want a less expensive product look high or low..Of course that’s the view of the bottom tier of merchant exposure..

  8. Now we have a glimpse inside Google and how they have been able to keep ramping up their profits year after year. Charge more and then more to the advertisers while paying the content providers less and then less.

    Kuddo’s for you … and yes independent ads may not only replace the Google money lost but more.

    Keep up the good work!

  9. well in 26 years G watching he always reflects and acts . so good move . F the ads. massive deflation on a scale never seen thanks to all those AI garbage created from crypto manure

  10. Damned Well Said! As a small self-publisher, I have tried several advertising platforms, mostly Amazon or social media, and have found nothing that reliably breaks even, on pay per click cost vs royalty income. Maybe my adds or my books were unattractive, but I suspect the problem is the system.
    I hope you can find advertisers that will work for you. Maybe contacting those companies, you use and motioned might be worthwhile.

  11. When they first appeared, I thot some local enterprise was inserting them. Thanks for clearing that up.

  13. I don’t think I have ever bought something from an ad on your site. I have bought a few items on Amazon that you recommended and quite a few cooking tools that LOOB mentioned. Perhaps Anazon will consider you an influencer and pay you a percentage.

    • I actually do get a (very very) small commission on products that are linked on Amazon. molst months it’s a whopping (don’t spend it all in one place!) $30, or so.

    • I learned something I didn’t know.. I usually avoid using my wok .. seems good always sticks..then I learned the trick..heat the wok.. till it’s smoking hot then put your oil in it..as soon as I seen the information on using a wok it all made sense..

  14. We really do live in a paper world in today’s society. You pay good money for a piece of paper that says, “If this happens, then we’ll take care of you after your deductible.” But when the moment finally comes — when you actually need the help you’ve been paying for — suddenly that paper doesn’t mean much or the holder of the paper makes sure you lose the ability to keep it opening you up for seizure of all your posessions. then theres the bean counter… Something happens and out comes the bean counter to explain how your belongings aren’t worth what you thought, or how the damage doesn’t qualify, or how the payout is pennies on the dollar.

    It’s the same pattern everywhere: the cost of the paper is real, but the promise written on it is flexible or value determined other than what you were led to believe. And the companies know most people won’t fight back because they’re already overwhelmed by whatever disaster made them file the claim in the first place.

    That’s the irony of our modern system. We’re surrounded by documents, contracts, policies, and guarantees — but when push comes to shove, the value of those papers depends entirely on whether someone decides to honor them. And too often, the answer is “not today.”

  16. Silver and Bitcoin took significant hits yesterday evening. ZH posted another warning on leveraged investments, and ETF liquidity (which I can’t see because they want too much $$$$):

    https://www.zerohedge.com/markets/morgan-stanley-quants-warn-10-billion-forced-systematic-selling-retail-buyers-absent

    Historically, large scale credit deflation episodes seem to start with liquidation of leveraged equity investments, then move to other market segments (like realty), or bonds. It is the degree of leverage that is the lightning rod. I regard crypto as pure 100% leverage on hot air at any price level. The gold, silver and crypto liquidations are probably just attempts to raise capital to ward off margin calls in more than just PM’s and tokens. Wherever leverage is highest is where the lightning will strike.

    • HmmOk here comes a little book from the old man of the wastelands standing at the bottom of society looking up and thinking..hmm..When I look at the Past historical models such as— The Weimar, the 1930s, Japan in the 1990s, even the long unwinding of the Roman empire laid out in the rise and fall of the Roman empire— the pattern never appears like a straight drop. It always looks more like a roller coaster. Leverage unwinds in waves. First the highly leveraged assets get liquidated a little at a time, then the selling pressure spreads into other sectors, then you get a bounce, then another leg down. Each cycle shakes out a different layer of the system.
      I believe that’s why we’re seeing thing’s like silver, Bitcoin, and equities all will start taking hits at the same time. I don’t believe is something random —I believe that it’s the early stages of a credit deflation period. When we see leverage and household budgets getting stressed, the selling becomes mechanical buying slows down. Models begin to trigger. Margin calls hit. Liquidity will begin to dry up. And the public that usually restabilizes the economy won’t be able to step in as in the past because they’re already stretched thin by the lack of wage increases and rising inflation.( there’s no blue sky..the dollar only goes so far..as its value drops you have to pull back..)
      https://youtu.be/JfeRLwlnuHo?si=JoKgzUtXEk1SBnhg
      Ted talks
      If you want to read the book its available at archive. in the MIT library and the Harvard library.. here’s the archive link..
      https://archive.org/details/TheLimitsToGrowth
      The consensus basically was reduce the high profits of the executive portion of a company and go back to what it was..the work family..which hasn’t and I doubt ever happen again until we make the transition.. not counting the possibility of global war and a total reset of mankind. where the panhandlers with the sign anything helps..will be the one you are relying on to survive..

      When I look at the historical patterns of the past this is only the first curtain draw of the opera , we have stagnant wages along with rising prices this is usually just the opening act. What usually comes next As i read accounts of other fallen civilizations isn’t a straight line collapse but a series of hard swings —I call it the roller coaster effect or the economic death spiral.. ive been there and I can tell you first hand its one scary ride and hard to pull out of.. I remember the twenty nine dollar bunn coffee pot.. yes a coffee maker.. the electricity was due payday was four days away..I went in asked the clerk at the power company if I could write a post dated check for payday..sure no problem..then she went home..took the next day off and she left early that day..her boss came out grabbed all the checks in the drawer even the ones post dated mine included..and thought he’d help her out and made the deposit..I bought the coffee maker..as the little one and two dollar checks started hitting the bank it was like ping pong balls bouncing on the floor..I went into the economic death spiral..but n four days by payday the total loss created by that one check ranged into close to a thousand dollars..I made three bucks an hour..I went in and borrowed against my future pay checks in order to stop it..its scary its devastating and it doesn’t hit at once you seem to level off then it goes down more… First comes the squeeze on households and what they can afford to do as everyday costs outpace income..at first they cut groceries because its one of the only flexible portions of their budget..they like the extras they have and still want to maintain those aspects of their life.. Then demand starts to fall because their prices start going up to keep up with their rising prices people simply can’t afford extras.. they still need food so their grocery bill goes back to what it was and the little extras drop away to to lack of cash…

      A couple of years ago the power company was making a minor cost increase..then they asked if anyone had any questions..I wrote..how will this minor increase affect the local economy..yep..what added up to a Nicole an hour..for the employee and then back that up..the factories the fuel etc..which would increase beyond the nickle..the rexponse..the gas station cut hour to compensate for the increases..

      That is when businesses over a broadened area respond with layoffs, hiring freezes, and consolidation. One look at The VA system..its usually the first in government hiring . they just put a hiring freeze on..the first domino to fall..government the biggest employer in the USA has started the ball rolling..

      After that, the financial markets begin to whip around. You get sharp drops, sudden rallies, then another leg down. Each cycle exposes a new weak point in the system. Leverage unwinds in waves — first in equities, then in real estate, then in bonds. It’s the same pattern we’ve seen in every major credit deflation: the pressure builds quietly, then breaks in stages.

      So yes, I think we keep going down the rabbit hole, but not in a straight line. It’ll be up, then down, then up again — each bounce weaker, each drop deeper. That’s how these cycles unwind historically. The roller coaster isn’t a sign of recovery; it’s part of the process. in other words..the hits keep coming.
      historically we go to war as an economy booster..this time war would trigger a total reset of mankind..it would hit our shores and cities that have not been scared by the registration of wars.

      So yes, I think we keep going down the rabbit hole, but not in a straight line. It’ll be up, then down, then up again — each bounce a little weaker, each drop a little deeper. That’s how these things unwind. The roller coaster is part of the process. And our congress still remains business as usual..hell its a recess.. who gets dibs on the giant stride…
      anyway that’s the world from my wastelands perspective..Remember Obama got elected into office due to the high cost of healthcare and the fact that insurance industry was legally able to be prejudice openly..

      Now If you look at the MIT Limits to Growth model, it lines up almost perfectly with what we’re seeing now. The study showed that when a society hits multiple constraints at the same time — stagnant wages, rising costs, resource pressure, and growing debt — the system doesn’t collapse all at once. It oscillates. You get a period of growth, then a sharp drop, then a rebound, then another drop. Each bounce is weaker because the underlying buffers are shrinking.

      That’s exactly the roller?coaster pattern we’re watching unfold. First households get squeezed as wages fall behind inflation. Then demand drops. Then businesses tighten. Then the financial markets start whipping around as leverage unwinds in waves. It’s the same “overshoot and oscillation” phase the MIT model predicted decades ago.

      So yes from my perspective , we’re going further down the rabbit hole as time goes on — but its not in a straight line its always a yes / no . It’s up, down, up, down, each cycle exposing another new weak point in the system we call normal. That’s how i see how credit deflation works. That’s how i see complex economies have unwinded in the past. And that’s why the volatility of gold and silver of bitcoin’s etc. isn’t a sign of any potential recovery; it’s part of the process the model MIT warned everone about.

  17. Thank you, George. I”m a long time reader (over 20 years) and a Peoplenomics subscriber. I often disagree with your support for Trump, but I always find your analysis inciteful. I have watched the proliferation of ads on other sites, to the point of making the sites almost unreadable. I’ve wondered how long it would take for the advertising dollars to dry up. Can there really be that many gullible people? It’s taken a long time, but like the high-school drug dealer says, “Hey kid, want to try something. It’s free.” Right.
    Fully broken web soon.

    • Thank you Michael. Though I was really hoping for insightful, but our voting choices may vary and then you’d be correct…but there’s no higher praise than thinking around here. About the insights AND the incites…

  18. I’m happy to continue to subscribe. I wish i could send you a couple 1964 quarters.

    Not sure where we stand on the subscription now but will figure out some way to get you some FRNs before they become best to do unmentionable things.
    Stiks

  19. To PayPal users: I got scammed today. My wife has used our PayPal account occasionally to buy knitting patterns from a UK supplier. When I opened the email from her to check the amount of the charge, it was $1300, way more than reasonable. I opened a tab on Edge, typed in PayPal Logon, went to the link shown, and got hacked by a very realistic looking PayPal Site, which led m down a rabbit hole attempting to get a refund for that charge, that resulted in the hacker getting into my PC. I’ve spent the day working to recover. I opened the PayPal Invoice attachment from who I thought was a trusted vendor. That email must have included code that overrode my PayPal Logon URL selection and sent me to the hack site. Avast Premium didn’t catch it, and I don’t know how to avoid, except don’t open email attachments without replying to verify they are real.

    • It is hard to do sometimes, but never, never, NEVER click a link in an E-Mail.

      You will need a friend’s computer, or to make a trip to your local geek. Your system is so corrupted by now that you can’t clean it by yourself, unless you get a friend to download an image of a virus scanner. Not very many A-V companies still make them. ESET does. I use ESET because it is very good, and because I still have my business account with them. They used to be the best scanner. Now they are about 3rd, which is still damn’ good.

      If you want to try and recover your computer yourself with ESET Sysrescue, you can find it here: https://www.eset.com/mm/support/sysrescue/

      If you burn it to a DVD, you can’t upgrade its virus definition files, but a badly-compromised computer can’t take over your optical drive and infect the rescue disc. ESET allegedly guards a USB drive so it can’t be overwritten, but when I have to get ahead of some scriptkiddie shithead’s malicious code, I prefer not to take chances.

      Decontaminating a computer is a PITA.

      Honestly, I think I’d call Geek Squad and pay Best-Buy’s extortion. AND I’d call your local police or FBI office and file a report. (When I was still building/rebuilding I was first-name with my Field Agents.)

      In any case, you need to get ahold of PayPal, tell them your account has been hacked and you want it frozen until you and the police (or FBI) can sort it out. I strongly suggest you borrow someone else’s phone and call PayPal. Be patient. It will take about 40 minutes to go through the menus, holds, and likely at least one person with an unintelligible accent, but you will eventually get to a human who speaks American English. Don’t try to “hopscotch” the menus or skip the elevator music. You’ll end up back at the bottom of the queue.

      ALSO, before you call PayPal or even the FBI, call or visit your local bank (or banks) and put a temporary freeze on every account. If you invest, do the same with your online trader or brokerage house.

      Your goals are to stop the bleeding, then make sure the invader can’t make any more cuts, then seek first restitution, then revenge.

      Good luck, and I’m sorry…

      • Depending on the age of the computer, if the computer was controlled by an outside party, they may have done a BIOS hack, which will allow them to start and control the computer from remote. This is a feature of older Intel chipsets.
        I was sold a reconditioned computer from a big box retailer with major league tech support, which had the BIOS pre-hacked. The hacker got access to my email, and to the one password I had in my email- the Urban Survival password of all things- and used it as a bone fide in an extortion shakedown. I figured out what was going on before I was cleaned out, and returned the computer to the big box store, for a full refund, after they confirmed my diagnosis. I also went back and did a 100% update on all passwords to unique passwords.
        AGK- Get professionals to scrub the computer, and remind them to check for a Bios hack, if the computer is old enough for that issue. You are due for a 100% unique password update.

    • BTW I get 3-6 E-Mails “from PayPal” (or “P@yP@l”) every week, advising me my purchase (of Bitcoin, or PMs, or a virus scanner, or merch) has gone through for (between $300 and $3000) and advising me to call such and such a number or click such and such a link if I believe this charge is made in error.

      I can’t even imagine what would happen, were I to click the link…

      • Thanks for the feedback. I’ll go to Best Buy today. Been using PCs since Kayro 2 & this is 1st time I’ve been burned. Might be cheaper to replace the brick PC, wipe the SSD & use my Carbonite to restore.

        • herre in the woods the centurylate/bitespeed has no internet until tomorow and we’re taking bets on that – no reason the world is going wusk and skyward

        • It might be.

          In RE n_____’s note:

          Every BIOS manufacturer makes a tool to clean &or restore your BIOS. I ran into viri so nasty 15 years ago, they’d hook the tool and rewrite it. You would think you were clean, but in the meantime your computer would be uploading your hacked tool to ftp sites. This is another reason I don’t do other people’s computers, any more — I simply refuse to be responsible, when I run into some snotnose, orange soda drinking genius who can out-think me. I’ll get him(her) in the end, but in the interim I’m only responsible for my own files…

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