Oh, it’s still coming, alright.
We’ve talked about this before.
Should software be immortal?
Got a fair bit of personal history with this, too, so let me explain what’s going on.
It All Starts With Software
In 2002-2003. Ures truly was part of a turnaround team at a better-than-decent software company.
It was in the higher education space; we increased sales from 6-million when I started to about 19-million when I left, and I got deeply enmeshed in the problems of growing a software company which is in the workflow solutions space.
Let’s begin at the front-end.
In 1980, or so, almost zero companies used computers effectively.
When I was running a broadcasting college, circa 1986, it occurred to me that a huge reduction in paperwork could be accomplished by building the “Electric Railroad” around the office.
Up until that part of history, everything ran on paper.
When you called the college to find out about classes, it went onto a piece of paper called a “lead slip,.” This contained the name, phone number, age, and a few other basics about an applicant for school.
When the applicant came to the school for a tour and to meet with admissions staff (the sales part of school, dressed up so as not to scare people off) there was more paper.
Then there was testing, financial aid, student tracking of satisfactory academic progress, graduation, and placement efforts. It all ate up an amazing amount of paper.
In 1986, or so, I built my first “electric railroad.” Doing a gob of hand-coding and writing for one of the earliest Novell networks, thinking began to transform with amazing speed.
Someone calling the school was entered into a database. No one could delete records. Honesty in sales increased 10-fold as did performance.
At the front desk, since the name and such was in the computer, the manual form was quickly adapted to the computer, and next thing you know, we were graduating students that we could track all the way through the program. This was back in ‘89, or so. I mean right down to which TV commercial on what station had gotten them to the school.
Fast-forward to 2002 and Ures truly is working on the design of such “electric railroad” workflow process software in the higher education space. SQL, student loan processing, the whole process online.
That’s where we ran into the “hard reality of software” and it’s something not too many people talk about.
You see, when you’ve invent new – first ever – software, there is a large investment in the intellectual property development. You need computers, architects, business use cases, implementation teams to replace the old paper system and so on.
The problem is, once you are done, there is no way to pay for development of the next big thing. People who buy your software product want to own it outright so you get hooked – just as General Motors did – on something like the annual model, complete with planned obsolescence.
Advertising goes up, cost of software customer acquisition goes with it. Saturation looms.
As always, I was exceptionally lucky.
The software program for the higher education sector had to include a substantial update each year because the US Department of Education was forever and always adding this, that, or the other requirement to their reporting.
I mean let’s face it, once upon a time, and it wasn’t that long ago, schools couldn’t tell you anything about the number of Pacific Islanders attending their school. Now, thanks to computer software, there are reams of such reports available.
While trying to articulate where the business would have to go (which it did and still flourishes) I came up with the idea of the Evergreen Software Model.
This essentially says “Every year we will add this feature set (or in the case of education DFBMS software, we continued compliance and added features) in order to justify a recurring expense to the end user or client.”
Now, fast-forward to the release of Windows 10: Sharp-eyed Bruce the Expat down in Ecuador, who is one of our best critics, sent me a cryptic note of warning about what’s in Windows 10:
You do know that windows 10 includes a feature that allows software vendors to charge annual fees for using the software installed on a windows 10 computer.
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