Communications: There has been increasing chatter in social media circles about what the ‘next business model’ will be. Social is running its course; like a bad case of flu.
To refresh: The social hoodwinking of established web sites and creative content for all, began with the simple premise that if established websites (like Urban, for example) wanted to increase readership, the smart thing to do would be set up social media pages. Let people talk.
We saw right through it, of course, and figured what the real “mater plan” for what it would be: A way to get major corporations (and freelancers like us), to migrate their audiences to social. But that, predictably, was just to “lead the cows into the social slaughterhouse.” Someone was going to make a killing.
You could see the moment of the change: It was when enough of the BIG (but arguably dumb) had made the foolish mistake of trusting the Zuke Markerbergs of the world to continue free access to their own clients and social-migrated readers.
Recall a few years back: Corporations found that they when “posted” on social media sites, only a small fraction of their audience would be informed of their posts. Once on the slaughterhouse floor, they discovered they would be required to buy access to their own audience. Mind you, the same people who – prior to social – had interacted via stand-alone websites.
We called it in a Peoplenomics discussion about “time-circular” business models. “Free” up front – and then the bigger switcheroo.
Goes like this:
Step 1. Invent an ego-addictive software platform.
Step 2. You social media to allow unfettered access to your migrated audience who promptly get hooked on “social” heroin. Egos are nasty self-management demons.
Step 3. Social slams the door and begins to rent-back the very people that businesses and websites brought to the party. Because runaway egos are rampant on social, resulting in YUGE numbers of eyeballs, companies started underwriting it. Thus, letting the foxes of social begin counting the chickens.
The problem with social has continued to evolve on two front, now::
First, they need to find out new ways to get people to otherwise don’t care to spend useless hours generating FREE CONTENT for the czars of social companies to spend MORE time doing so. This sells more ads. Which in turn makes them richer.
Social media is gasoline thrown on the national emotional state. It’s where social justice warriors, not to mention anarchists and ISIS, go to recruit. Land-o-Link-Bait.
Secondly, social has sold its soul to the Deep State in America – which is (presently) seen as the liberal/progressive left alliance with the liberal “intelligence community.” The folks who don’t seem to be able to read The Constitution and fully abide by its terms.
Little details – like unreasonable search and having reasonable rights to an expectation of privacy..
The undocumented tactic is simple: Ideologies that make sense to grown up people (things like balanced budgets, national borders, gun control, auditing the welfare state, and questioning the whole ‘climate scam’) may be posted, but then it just “disappears” a few minutes, hours, or whatever, later.
Thanks to social media addicts, we can safely predict a whole new genre of political ideologues who will claim the specious SJW high moral ground (after screwing the people who built them, yeah?). That’ll be their platform from which to preach.
Looking ahead, it’s easy to predict that in either the 2018 or 2020 election cycle, one of these “social giants” will run for office.
Public service is one of the few gigs that can be more abused than social media power.
If you think your Federal government is crooked now (as in prone to over-reach, and no, the creek on our property is – for now – not a navigable water of the United States, for crying out loud), just think what social will be able to do as government.
It will be the accidental revolution that has – in our view – the potential to bring global mob violence.
Already, social media is moving to strengthen its mind-control lock (go read on shadow-banning) to “control the narrative.” We’re asked to overlook the worst-case of social: Streaming murder (and attempted suicide), radical recruitment, and thought viruses related to climate and causes.
The worst is yet to come as we near elections. People with a taste for power (and big money) won’t be able to resist going for the gusto. I will bet almost any amount imaginable that the Big Three of Social Mind Control (which is what social is) will generate both an “election process” and maybe its own slate of candidates.
Thus, arrives the third party in America.
The “Stupid, Lazy, Egocentric, Me-Oriented Dopes.” Call it the SLEMOD Party, for short
From an historical standpoint, we are appalled that as a country has cast off it’s “chains of oppression” from past wrongs, we’re anxiously lining-up to be fitted for the new chains.
You have to be a fool not to see it. If you spend more than 5-minutes on social a day, congratulations, you may have passed curable.
The problem isn’t just social media taking down America. It’s a much bigger topic. And we’ll jump into that in our Peoplenomics.com subscriber report tomorrow.
Because the real problem is Network-based Business Models, in general.
Around the Ranch
Colder than a well-digger’s but. Disappointing, though, that our much-warned “Big Winter Storm” has brought only cold and not nearly enough precip. Still, one of the coldest years ever in our 15-years in the East Texas outback.
It will mean fewer bugs, snakes, and critters when summer finally appears; usually in March, or so. So much for climate change.
Ham Radio Corner: Something as loud as an inch-and-a-half firecracker went off at the ham radio desk Monday as I was banging out Morse code to a fellow up in W9-land. (Ham radio call signs are loosely assigned by regional numbers.)
That new to me (restored to near its 1963 manufacture date condition) Johnson Thunderbolt linear amplifier was still acting strangely.
Seems that the bias power supply is having issues.
It’s on hot standby this morning – a kind of auxiliary heater for the office!
Through the top of the cabin et, you can see the happy glow of a pair of 4-400Cs.
So far, no idea what the problem was, though there were lots of sparks from the final amplifier tube area. Strangely, though, no odor. I suspect either a parasitic oscillation or a non-critical bypass capacitor. But, I’ll have to be help moving the 125-pound beast before opening it up for inspection.
But, with low plate current and idle plate current for AB² operation low (only about 500 watts input), it likely comes down to either a screen or bias voltage problem. Which is the stuff that makes troubleshooting electronics so rewarding.
Real serious hams can look at the power supply schematic third from last page of this manual and see both V-104, a 6BY5GA rectifier along with the related switching of the bias (as J-102) and the associated regulator, an OD3/VR90 which will also be replaced. Ure’s rebuild of the switching relay has been ruled out, so says Mr. Fluke.
An Eye Update:
Oh, yeah, still trying to keep my vision which continues to display mood-swings.
Trip to the eye doctor Monday was OK. 20/30 to 20/25 continues in the “good” (operative) eye. So next on the shopping list is monitoring corneal vascularization.
I’m still skeptical of Allopurinol for reasons found here. Although it you have “cat eyes” maybe not an issue. You see, in one study here, it was found that Allopurinol helped moderate xanthine oxidase free radicals.
Here’s the personal problem that presents: If I buy up enough lab equipment to do self blood-draws, and enough chemistry set goodies to make meaningful blood serum level checks, that might be noticed by some federal agency.
Which could (wrongly) conclude instead of breaking the bank and doing personal blood checks, I’d gone off on the Breaking Bad track.
So, for now, we let the docs order the lab tests and we’ll just keep going through through the modern medical smorgasbord lines.
Write when you get rich,