That’s my son, sky-diving instructor, EMT’ing George II who has been written-up by Forbes and you can see the article over here for handing our a “ride menu” when he’s delivering people in the Seattle area.

Talked to G II this morning and he’s finding the whole uproar of going viral both wonderful but also slightly nuts.  “It’ll pass in 72-hours, or so…” he assured me.  I wouldn’t be so sure.

George II has been working part-time as an EMT and driving for Uber because driving pays (on an average day) more than EMT work, even in a wage-driven city like Seattle.

When he gets back from a “special project” in Eastern Washington in a few days, he’ll be back on “the Uber calls.”  But, he also will be adding even more special services for his Uber customers.  He’s already providing bottled water and he keeps a complete inventory of cell-phone charging cables.  Next, he’ll be adding candy *(and maybe chips) for those interested; small packs of StarBursts and such.

There are four lessons from G-II’s moment of viral fame.

  1.  Plan to monetize in advance.  So far, he’s been a bit frustrated that he didn’t have monetization plan in place, so a quick “GoFundMe” to replace his nearly 5-year year old black four-door Versa was the only quick-launch idea he had.
  2. Second, try to find some way to turn fame into more business.  With Uber, you can’t request George…you get the driver Uber sends.
  3. Try not to be out of town on a “special project” when fame comes knocking.
  4. But still, as he reminded me when we talked about it this morning, “Cream always rises to the top.”

George is not planning to make a career of Uber driver.  When he gets to his (still pending a start date) new job in North Dakota with Indian Health Services, he plans to get “nose to the grindstone” to finish up a paramedic cert and then on to a physician’s assistant.  In the meantime, living in North Dakota, where land is still affordable, may give him the opportunity to put some of those home-building skills to work.  He worked for a short time as a commercial roofer somewhere in his early history, so he carries the family “do-anything” skills gene.. Not a fun summer job, lol.

Congrats to G II and no, I am NOT :George_the_Uber_Driver.”  That’s my boy.

I am proud as hell, too.  Seem the nut doesn’t fall far from the tree, after all.