Years back in my Major Market News Director’ing days, I saw lots of market research about what people wanted to know about when the news came on.
Back-when, we learned that people used to be mainly interested in three things: Health, Heart, Weather, and Pocketbook. Sure, sure, the web has arisen – and with it the “shrill-seekers” of Twitter and what-not. But, when comes down to those seven basic functional systems of your life (food, shelter, communications, energy, environment, transportation, and finance) the older research is still guiding a lot of our thinking here.
On the health front, for example, knowing that more Americans are drinking themselves to death is useful, personally-actionable, information.
On the “Heart” side, we STILL haven’t seen an end to the Thai soccer team in the cave story. Take Business Insider which just today is reported as “The Thai soccer team cave rescue is also be a big political win for the country’s military junta.”
In electronics there is something called the “passband ringing effect” and it’s what happens when a filter’s passband gets too narrow. A single data bit through a filter will begin to echo as the filter narrows to the point near-self-oscillation. The technical term for it is “ringing.”
Easily demonstrated with even an old-fashioned Q-multiplier, if you’re interested.
It’s a concept worth knowing because there are lots of stories in the news, especially in the “Heart” category – that display this ringing effect. The ‘bolstering the Junta” you see, is just a ringing-effect off the underlying story which has been effectively over for days and days.
Ringing-Effects are also apparent in other stories when the MSM can gin-up false emotions and then selling “ringing stories” after these.
Take the Helsinki Summit. 72-year old man, traveling for a week, missteps- getting off-script – and now we are in the “Ringing Festival” off that story. Some examples of this ringing? Russian envoy: Moscow open to Putin visit to Washington which comes after Trump mentions that Putin will get an invite.
Then, we see the pivot off the ringing effect of Helsinki in the partisan bullshit stories (all trying to glom on to an echo of some emotionally hot topic) in Trump impeachment push emerges as next Dem litmus test and Trump impeachment chances rise after Putin summit: bookie.
What makes the analysis of such “signal ringing” even more complicated is that we don’t just get a “single ring.” We get complex harmonic ringing, as well. Out on the Left Coast, we see the San Jose Merc tying-in the Brett Kavanaugh Supreme Court nomination to all this in a “Letter: Could Kavanaugh stop any efforts to impeach Trump? ”
And one THIS third-order ringing begins, we see the lefterly media drop into (unimaginable) fourth order ringing products as we see three other ostensibly “news” sites echoing the story when we run a key-phrase through Google.
NiemanLab has a brilliant summary of the problem – still growing in case you hadn’t figured it yet – in “The universe of people trying to deceive journalists keeps expanding, and newsrooms aren’t ready.”
Well, I do declare!
Thanks to Grady’s fine work on our Nostracodeus software project, we can see some of this ringing effect and how second, third, and as shown, even fourth order distortion products interfere with those of us pursuing the art of linear thinking in a world gone non-linear because Social Media is the biggest distortion product thought-amplifier ever invented.
Now we come to the point: The News Media should be judged on the same basis as a good stereo amplifier. You know, like a good Crowne power amp has essentially no discernable distortion.
Instead, plug-in social and assignment-editor created distortion products and there is your recipe for disaster (with a side of idiotic behavior).
This is typical “manipulating the distortion.” The coverage comes from a British publication – and we all know socialists love the faux creds of foreign press accounts. And a “few dozen?” Bet me a few got paid to be there…
That’s the point. We know filters “ring” and we know “defective amplifiers” cause distortion products.
We just have no mental acuity when it comes to asking “Where is this story coming from – and who’s effing the flock (or stealing their clear thinking) by selling THIS load of crap as “news>”
So back to the old AP and Magid research from the 70’s:
Weather. And that’s always a story because there is weather everywhere. Tornados in Iowa last night. High heat – frontal boundaries…it’s going to happen.
Even here in Texas (where it was this hot in 1925 before heat islands and climate marketing to set the stage for a global “weather tax”) we see the distortion products in the report that “record heat will mean record electricity consumption” which is rationally no big deal since we have record oil output in Texas now…
Instead, we see the Washington Post trolling eyeballs with “A mega-heat wave is gaining strength over Texas and the south-central United States.”
Mega? “1.very large; huge.” OK, journalistic license. But mega is not a term ever used in NOAA forecasts…just to keep our thinking screwed-on right. Like those runaway adjectives in winter, we’re seeing ’em in summer now. Oh boy.
And last, but not least, we move to Pocketbook.
The “Golem” project put $320 bucks in my account Thursday and with a lower open of the market to come this morning, we expect more today. Even with a pop toward the close, looks to us like a chance of markets moving lower next week.
Dow futures down 90 an hour before the open.
Meantime, Bitcoin is out of the doldrums and we will have fresh analysis of that on the Peoplenomics subscriber side tomorrow.
For now, all the media histrionics aside, relax. We’re only doing basic charts tomorrow and spending our time on programming analytical tools to make (a bit more) money.
You can worry yourself sick over the headlines, if you must.
Or, you can judge the news like you’d judge an audiophile-level sound system: Look for distortion…hear the distortion products. Tune yourself.
And just like a crappy sound system?
Don’t buy it.
America is still an exceptional country.
Except, we are exceptionally prone to be superficial followers and most of these are exceptionally stupid.
If there’s a tail in front of you…(or on your FB)…leave the herd right now. The slaughter house is just ahead. Says so on the sign announcing the globalist agenda to end the Electoral College. It’s the faux Webolution to enslave the planet. A two- caste world. Sci-Fi gets real.
You don’t think the EU global revenue fine threatened against Google (5%) and QUALCOMM (10%) isn’t a test run? Better keep your eye on the tail ahead, then. The real agenda is for global taxation of corporations first…the word “fine” is a lie. It’s really a tax for market access to Europe. Home of the socialist empire builders and why so many British publications seem to “get the break” on American stories…again, distortion products. Ask why.
But we do want to make sure you herd to do that.