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Welcome to the Bookstore!
Surviving in today's dog-eat-dog urban environment is tough. So I've found some small e-books (*typically 40-60 pages) jam packed with information to help you survive and prosper. These books require the free Adobe Acrobat Reader 5.0 or later (click here to get the free Acrobat Reader):
e-Books (click the titles for details and ordering information)
| For Sale By Owner Coach | How to Live on $10,000 a year (or less!) |
| The BEST Book ever about Sales | Search Engines and Set Theory |
| Basics of Web Site Construction |
Videos
Radio Controlled Surveillance Vehicles
Ordering and Shipping
Our e-books are set up to be automatically delivered to your email address as a .PDF file within minutes using PayPal. However, if you wish to purchase by check, cash, or money order sent to:
George Ure
319 ACR 4416
Palestine, TX 75803
Be sure to specify which e-book and include your email address for electronic delivery. If you would like the items on CD, please add $5.00 for the CD, burning, and additional shipping costs involved.
- Thank you!
$15.00 delivered by automated download
Our latest e-book is our most exciting yet. Written by Ronald Wiebe, this 96-page e-book, is crammed with tips gained from personal experience that may help you pocket more money than you otherwise would when it comes times to sell your home. Even if you prefer to go the traditional real estate route, many of the tips in this book may add to more cash in your pocket at closing. Here are some of the highlights from the first part of the table of contents:
INTRODUCTION Page 5 Understanding the Bottom Line Page 6 Four Critical Factors Page 7 1) You are selling a house…not a home. 2) Understanding YOUR marketplace 3) Time, timing and market conditions are everything 4) Clean SELLS!
The 7-STEP PLAN - The Step-By-Step Marketing, Page 11 Merchandising, Sale and Closing Plan. OVERVIEW Page 11
Step #1 - Know YOUR Market Page 14 Get Free Market Evaluations Further Market Research (Optional) Key pieces of information from the Multiple Listing Service (MLS) computer system. You now have a target price range for your house. Real Estate Agent (Broker) Warning
Step #2 - Setting Your Asking and Selling Price Page 25 The Asking Price Your Bottom Line Selling Price
Step #3 - Calculating Bottom Line Proceeds From The Sale Page 28
Step #4 - Preparing Your House For Sale Page 29 Curb Appeal Clean, Clean and Cleaner Needed Repairs Bright is Better Fresh Air Avoid the Cluttered Look Avoid the Eccentric Look
When you look at how much money goes into real estate commissions, this book should be priced at many times its modest $15 price (delivered electronically). We're pleased to offer this book because it's timely and it makes economic sense!
How to Live on $10,000 a year (or less!)
$10.00
A number of people have asked me to write a book that will explain, in simple no nonsense terms, how to get along without a big income. The book is a series of hints in the right direction in terms of specifics, but it's also about opening up your mind to the possibilities that the Universe presents to you each day. What is status, anyway? Here's the Table of Contents:
Table of Contents 2
Introduction 3
Mindset Is Hardest 3
A California Example 4
Learning from Ratios 5
Defining the Elements of Lifestyle 6
Picking Where to Live 6
Tax Considerations 9
What You Have to Give 11
Section 1: Transportation 12
Say Good-bye to Status 12
Rethinking Status 14
Assessing Transportation Needs 14
What Kind of Car? 16
Section 2: Housing 17
Hitting Craigslist.org 18
Find a Really Cheap Town to Call Home 19
How’s Our Progress? 20
Is it Time to Move? 21
Paying Off Debt 22
The Predatory Nature of Debt 22
Section 3: Food Costs 23
Advice on Drinking 25
Beer 25
Wine: 26
Hard Liquor 26
Conclusion: 26
Section 4: Communications 27
Section 5: Medical Expenses 27
Section 6: The House of Your Own 29
Section 7: Psychological Aspects of Change 30
Steps of Major Change 31
Less than $10,000 32
The Evil of Interest 33
Predatory Lending 33
Where the Housing Bubble Came From 34
Adding Up Your Interest Payments 35
To Summarize 36
A couple of afterthoughts 37
$10.00
The daily updates (as well as our extensive library of past weekly reports costs a lot to keep going - server time alone is pretty impressive. So to make this project self-sustaining, I offer various e-books as well as a weekly premium subscription service. Today, I'm pleased to report that my latest "how to" book is out. It's designed to give a person with no sales background an overview into how sales works in about two hours of reading. the books covers careers, compensation, techniques, the sales funnel, sales automation and a whole lot more.
Table of Contents: 2
Reading Time: 137 minutes 3
Introduction: A Complete Sales Course in 2-Hours 3
Are you Afraid to be in “Sales”? 4
What You’re Already Selling 4
Those “Negatives” about Sales 5
Sales is about Money 5
How Salespeople are Paid 7
Sales Compensation Plans 8
Get EVERYTHING in Writing 9
Which Job in Sales? 10
What is Marketing? 14
Recovery from a Failed Close 15
Your Acting Career in Sales 16
All Kinds of Acting 18
Trouble after the Sale 18
Countering Buyer’s Remorse 19
Ethics in Sales 19
Referrals 20
Scripting the Sale 22
Using Buyer Learning Styles 24
Spot the Right Learning Style 24
Where Prospects Come From 25
Creating your own Job 27
Staying Motivated 27
A Motivation Classic: “Acres of Diamonds” 29
The Reality of Sales Reports 32
Sales Report Line # 1 – Leads (or “Prospects”) 33
Sales Report Line # 2 - Qualifying 33
Line # 3 - Demos 34
Line # 4 – Objections 35
Line # 5 - Closes 35
Line # 7 - Demo to Close Ration 36
A Basic Sales Form: 37
When you first Get a Lead 38
An Advanced Sales Report 39
A Sample Completed Sales Report 40
Coaching? It’s in your Sales Reports 41
Some Golden Rules of Sales 42
The Sales Funnel 43
Sales Automation 44
First use of a Contact Manager 44
Sourcing Advertising 45
Optimizing Sales Results 46
If you run a sales organization, or if you are new to sales yourself, I think this is a dandy "first timers" book - I tuned it up and got it finished up because my son (George II) is working for a bicycle parts distributor in sales and needed something that would give him the "whole picture" in 2-hours of reading rather than a year of school. He loves it - and I think you will, too.
Favorite Colleagues
Political
Basics of Web Site Construction
$10.00
I wrote this 92 page book in order to give first-time web site builders a step-by-step tutorial on how to build a web site. I begin with something I call the "recipe approach to learning" and then give you a flow chart of how sites are developed. We then work through each step of the process, in building block fashion. Here's the table of contents:
Table of Contents 2
Introduction to Basics of Web Site Construction 5
The Recipe Approach to Learning 5
How Web Sites are Developed 6
Web Site Development – Advanced 7
What’s Covered 8
Glossary 9
Content Decisions 10
Building the First Page 13
What’s Behind HTML 14
A Browser Project 14
Elementary HTML 16
Building Your First Page 16
Saving Your Web Page 17
Markup Tools 18
First Page – Web Ready! 19
Save, Save, Save! 20
Pick a Standard Extension 20
Getting a Web Address 22
Two Kinds of ISP’s 22
Picking an ISP 23
ISP Bandwidth 23
ISP Shopping List 24
Setting Up Your Site 26
Setting Up your Account 26
Call the ISP 27
Get Organized 28
Get FTP Software 29
Is the Site Up Yet? 29
Setting Up WS-FTP 29
WS-FTP Settings 30
Transferring Your Page - Overview 31
Rename the Existing Page 32
Moving Your Home Page 32
Viewing Your New Page 32
Move the Renamed File to Your Computer 32
Adding Links to Your Page 34
Links the Hard Way 34
Introduction to links and anchors 34
Visiting a linked resource 34
Other link relationships 35
Specifying anchors and links 36
Link titles 37
Links the Easy Way 37
Site File Ideas 37
How to Use Mozilla Composer (Free) 38
Upload Your Linked Index.htm Page 39
Mozilla vs. FrontPage 39
Making Many Pages 41
Organizing Page Names 41
The Template Idea 42
One Link Hint 42
Working with Pictures 43
Working with Pictures the Hard Way 43
“External link, using A 43
Inline image, using IMG, OBJECT or APPLET 43
Background image, using CSS 44
More Rules for Graphics: 44
“13.3 Generic inclusion: the OBJECT element 44
13.3.1 Rules for rendering objects 47
13.3.2 Object initialization: the PARAM element 48
Working with Pictures – The Easy Way 50
Step One 51
Step Two 51
Step Three 51
Step Four 52
Warnings about Pictures 52
GIF’s and JPG’s 52
Hot Pictures 53
Hot Mapped Pictures 53
Add .GIF (and other) Graphics to Your Site 56
Stealing Graphical Elements 56
Email Graphics & the mailto: Command 56
Buying Graphics 57
Creating Graphic Elements 57
Good News and Bad about GIF’s 58
Designing for Screen Size 58
Other Graphic Formats 59
Use of Graphics Files 60
Uploading Rules 60
Tables and Complex Layouts 61
Basics of Tables 61
Tables as Web Layouts 61
CSS Overview 63
History of CSS 65
Difficulty with adoption 66
Use of CSS 67
Example of an XHTML document with embedded CSS 68
Example of a user style sheet 69
CSS pitfalls 69
CSS Recommendations 70
Mailto: and Forms 71
Mailto: Command 71
Forms 71
A Database Concept 72
Form Handling - Input 73
Form Output 76
Form Handling 77
Patience with Forms 77
Alternatives to Forms 78
Site Promotion 80
Preparing to Promote 80
The Magic of Fresh Content 80
Email Lists 86
Keywords and Search Engines 86
Meta Tags 86
Search Engine Submissions 88
Link Exchanges 88
Buying Clicks 88
RSS – XML 89
Media Content 90
Other File Types 90
Afterward 92
$10.00
This dandy little book explains a bit about how set theory (from the world of mathematics) works, but it's done with a minimum of math terms. The result, I've been told, is a very good introduction (or refresher course) on how to use set theory to dramatically improve your efficiency as an internet researchers. We then go through a process of rating search engines, a technique which you can adapt to your own specific search needs to find the search engine that's really be for you. Here's the table of contents:
Table of Contents 2
Introduction to Search Engines 4
Points to Remember: 4
Wikipedia On Search Engines 5
How search engines work 5
History 6
Google 6
Challenges faced by search engines 7
Types of Knowledge 7
Point to Remember: 8
Set Theory 8
Axiomatic Sets 10
Points to Remember: 11
Hands On: 11
Single Term Searches 11
Second Sets 13
Expanding Searches 14
Minus Signs in Searches 15
Points to Remember: 16
Searches and Mind Mapping 16
Bookmarks are your Friend 18
The Fire Engine Example 18
A Search for Specific Information 20
Find Pictures, Documents, and Adobe Acrobat Files 22
Document and Picture Extensions 22
Finding Word Documents on the Web 23
Document and Spreadsheet Warning 23
Finding Spreadsheets 23
Using Search Terms plus File Extensions 23
Domain Extensions 24
Domain Extension Search Example 25
Which Search Engine is Right? 26
Google.com 26
Yahoo.com 27
Orase.com 28
Altavista.com 28
Alltheweb.com 28
HotBot.com 29
About.com 30
Excite.com 30
Dog Pile 30
Metacrawler 31
Webcrawler 32
Other Search Engines 32
Future Trends 32
Shopping Engines 32
A Few Final Hints 33
Feedback 33
Appendix One – Common File Extension 34
Appendix Two – Common Country Domain Extensions 38
Common U.S. Domain Extensions 38
Country Extension List 38
Radio Controlled Surveillance Vehicles
$15.00 (includes shipping) .Windows Media Player required.
It's really cool! 27 minutes worth of video with me doing a "chalk talk" on how to marry up some readily available technology into something that's fun, useful, and just a kick in the pants to operate: A radio controlled video surveillance system! You'll learn about the three types of radio controlled vehicles, range limitations, where to get equipment and more. The price? $15 which includes shipping to the U.S. and Canada.
What's on the disk: A 27 minute video in .AVI format for PC users plus the same video in .MOV (QuickTime) format for Mac drivers. And, there's a manual as a .PDF file plus as a bonus, the FCC's latest on Part 15 radio equipment regs.
So do I think it's worth the $10 plus $5 shipping? You bet! And we've got a stock on hand that will ship within 24-hours. So go ahead and put something really fun to play with - and support hte UrbanSurvival site while your at it!
Check Back Often - as we will be adding a few more books - and if you have a book idea - something you think other people would be interested in learning about, please click here and tell us what you need!
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