Times are changing for pro sports. Not yet visible in the absurd level of marketing hype and product licensing of names, logos, and mascots, but changing they are.
Issues like use of public bonding authority and new forms of personal extreme sports are one front, but so is the rising awareness of the long-term injury costs of sports at all levels. This morning we examine some aspects of the playing field and come up with some interesting data about the high cost of sports at many levels and point to how things are changing as a social/sports pendulum begins to swing.
First, though, coffee, headlines, and charts…including how our trading model is doing.